Major Reasons Why Your Content Marketing Fails

Content Marketing

Content Maketing fails because we really don't have a clue what it means. Imagine the word combination we all recognize and understand: 'consumer marketing'. In that light, what does 'content marketing' mean???? Does it mean that we use content to built a customer/consumer preference?? What's new about that? Isn't that what we have been doing in marketing for more that a decade? Does is mean that we aim to develop lasting customer/client relationships? Isn't that what we have been doing in sals for more than a century? 

Does it mean that we have all become very confused by the (interaction) opportunities Internet is offering us and we would like to bundle this with the confusing term 'content marketing'? But what more is is than everything we have always done before in sales and marketing? Should we than expect more from it like instant sales after a product article has surfaced on the net? Guess not.

Why Content Marketing Fails from Rand Fishkin

Social Media Cheat Sheet Codes Inforgraphics

Facebook, Twitter, Instagram, Pinterest, Snapchat – Social Media Cheat Sheet [INFOGRAPHIC]

So you want to get started on social media.

Smart move. But which social network is right for you?

Facebook, for example, has more than one billion users, and it’s likely most of your friends already use it. Does that make it the best platform for you? Maybe, but if you’re interested in news Twitter might be a better choice. Equally, LinkedIn is the professional’s network (and great for jobseekers), while Instagram and Pinterest are an excellent choice for photo/visual fans.

Snapchat? Well, your mom isn’t going to be on there, and that might count for something.

Check the visual below for an easy-to-read social media cheat sheet, including Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and Snapchat, which comes courtesy of Likeable.

(Source: Likeable.)

Source - http://www.mediabistro.com/alltwitter/social-media-user-cheat-sheet_b60143

SEO Christmas Infographics 2014

With just three shopping days until Christmas you might well be considering what on earth to purchase the SEO geek in your existence this merry season!

A brisk survey of the Seo in the Fresh Egg office has generated an exceptionally fascinating Christmas 2013 list of things to get, which may give some last minute thoughts! 

Might any of these make it onto your Christmas record?

After Not Provided And Hummingbird Google Make SEO Dead

Google SEO Dead

We've progressed beyond anyone's expectations in somewhat over two decades of pursuit. Archie, Veronica, Jughead, Excite, Wanderer, Aliweb, Altavista, Webcrawler, Yahoo, Lycos, Looksmart, Google, Hotbot, Ask, dmoz, Alltheweb, Goto (Overture), Snap, Livesearch, Cuil, Bing, Blekko, Duckduckgo, Yandex, Baidu... what's more an excessive amount of other likewise rans to name.

The most punctual were basically an accumulation of assets, at first fair in order request, then some presenting an interior look proficience. Inevitably, some started to creep the web, while others placated themselves with utilizing the lists of others.

Around every one of them, Google now emerges as the goliath. In the ballpark of two-thirds of all worldwide looks happen on Google. With the intention that implies that those of us who need our destinations to be discovered in Google's query items need to shade between the (webmaster guide)lines, while attempting to decipher what Google needs to see, today and cheerfully, tomorrow. 

Seek Today 

Deciphering what Google wants to rank isn't generally that mind boggling. Give careful consideration, utilize some sound judgement, don't search for silver projectiles, and furnish quality and worth. Get that under control and you're fit as a fiddle. Most people who end up across of Google got there on the grounds that they (or somebody they contracted) tried to take an alternate way. Do alternate ways still work? You wager! Do they still last? Less! 

Google has improved at distinguishing and taking care of manipulative plans. No, they're not immaculate – not by a long ways. Anyway the change is certain, and a few later advancements offer trust. 

What was the deal? 

Google unleashed an one-two punch as of late, with two critical progressions that mixed up a considerable measure of babble in Seo and promoting neighborhoods. What's more I'm not persuaded they're pointless. They just network excessively well to be fortuitous event (not to be confounded with correspondence, my companions). 

1. '(Not Provided)' 

No Keyword Datathe later enlargement to "(not gave)" for 100 percent of natural Google essential words in Google Analytics got a great deal of individuals quite agitated. It was called "sudden", in spite of the fact that it increase over a time of two years. I conjecture "it abruptly dawned on me" might be more faultless. As my bud, Thom Craver, expressed consummately, provided that you're one of the aforementioned who is stating that no essential words implies Seo is dead or you can't do your occupation, then you shouldn't be doing Seo regardless. 

That wholes it up pretty well. There are still approaches to comprehend what carried clients to your pages. It's simply not gave to you on a silver platter any more. You'll need to truly work for it. 

2. Hummingbird 

Hummingbirdnow we should take a gander at the other 50% of that twofold tap: Hummingbird. Since Google's declaration of the new seek calculation, there have been a considerable measure of explanations that succumb to the mistaken end of the scale. One normal topic appears to be alluding to it as the grandest algo redesign since Caffeine. 

Wrong on both numbers, people! To begin with, Caffeine is a programming situated for supervising the equipment that slithers and files, not seek. In that capacity, its not a calculation. It was additionally new, not overhauled, however we'll gave that a chance to slide. That second focus, then again, applies determinedly to Hummingbird. There is no such thing as a Hummingbird redesign. It's a fresh out of the box new look calculation. 

Jeez-Louise. provided that you're set to stand up, in any event make an effort not to mislead, Ok? 

Why Might they be Related? 

Presently comprehend, there's a spot of guess from here on out. I can't indicate any proof that underpins this hypothesis, however I suppose a hefty portion of you will concur it bodes well. 

Slaughtering the simple accessibility of magic words bodes well for me. Individuals have kept tabs on catchphrases to a degree that methodologies (and regularly passes) outrageous. Google has at last, nonetheless, realized a sufficient level of semantic capacity to permit them to learn, with a sensible measure of exactness, what a page is about, without having correct catchphrases to match to a question. Methinks its a great thought for the people who are creating substance to attempt the same. 

So... we can no more extended see the accurate catchphrases that guests used to find us in natural inquiry. What's more we no more drawn out need to utilize correct watchwords to have the ability to rank in natural inquiry. 

Better believe it, I know, unadulterated connection. In any case still, an example, no? 

My hypothesis is that there's no fortuitous event there. Actually, I suppose it runs deeper. Consider it. Provided that you're no more extended focusing on the essential words, you can truly *gasp* focus on the client. Radical thought behind people who are still stayed in a 2005 trench. 

Primary concern: You have to begin building your substance considering idea and setting. That'll bring about better substance, more coordinated to your guests – then you can quit stressing over if Google has an intimation about the subject your page is concentrated on. 

Simply convey. Provided that you do it right, it'll deliver as promised, for both. Just think things, not strings. 

Where is Search Heading Next? 

Rainbowhere's the place I suppose the Knowledge Graph assumes a major part. I've said commonly that I supposed Google+ was never planned to be a social media stage; it was proposed to be a data gatherer. I imagine that the information collected was proposed to help raise the Knowledge Graph, yet that it goes still deeper. 

Left to its own particular mechanisms, Google could inevitably raise the Knowledge Graph. In any case it might require some serious energy, and it would undoubtedly include a great deal of slip-ups, as they dialed their algos in.  With effortlessly confirmed information through Google+, Google has a database against which they can test their algos' free discoveries. That might speed the improvement transform colossally, presumably shaving a few years off the procedure. 

Be that as it may my hypothesis doesn't close there. In spite of the fact that I think it wasn't an essential inspiration, the evacuation of essential words, coupled with the enhanced semantic capability of Hummingbird, puts an entire new level of force on individuals to execute organized information. As selection wrenches up, the Knowledge Graph will be manufactured even speedier. 

Source - http://searchenginewatch.com/article/2298324/After-Not-Provided-Hummingbird-Where-is-Google-Taking-Us-Next

Now Google Page Rank Update Is Coming

Google Page Rank Update

Provided that you enthusiastically watch your Pagerank bar to check for any modest minimal change in your site's rank, you've presumably recognized that it barely ever changes. Long gone are the days when we used to see Pagerank redesign on a standard support, and you could settle on choices for third party referencing and site health dependent upon what your Pagerank was. At the same time assuming that you aren't seeing your Pagerank change whatsoever, does it mean anything in today's Seo planet? This is the subject of another Google webmaster help motion picture. 

Our site is not enhancing in Google Pagerank regardless of having standard redesigns and secure substance commissioned by demonstrated editors. What could be the explanation behind this? Sympathetic help in sussing out the issue. Much obliged to you. Google's Distinguished Engineer Matt Cutts demonstrated that Pagerank isn't something that gets overhauled every now and again. Actually, assuming that you've been working in the Seo business for anyhow the past few years, you can likely just name a handful of times it has been redesigned. Cutts said: 

It's main redesigned intermittently so you know for some time we might redesign it moderately regularly, now we'll overhaul it a couple of times each year. Over the long run the toolbar Pagerank is getting less utilization simply on the grounds that later forms of Internet Explorer don't generally gave you a chance to instate toolbars that effortlessly and Chrome doesn't have the toolbar, so after some time the Pagerank pointer will most likely begin to go away a tad bit. In any case its likewise the case that we just redesign this data like clockwork so it does require significant investment so as to appear. 

His articulation that Pagerank will "begin to go away a tiny bit" does raise the hypothesis that maybe we will see Pagerank get resigned, something a significant number of us have been wanting for some time, essentially in light of the fact that it doesn't generally get redesigned, and it isn't one of the signs that we have a tendency to quality as quite as we used to (in spite of the fact that it is something a large number of us still check). 

Matt Cutts additionally reminded individuals that Pagerank isn't about the quality content you have on your site, despite the fact that it can assume a part. Pagerank is truly about the amount of connections to your site, Cutts said:  

So check and verify that you have a great building design, that you have a home page with generally joined static connections setting off to the unique pages of your site, something like a tree like structure that accelerates the distinct pages could be exceptional. Verify that the pages that are truly significant are only one or two connections from your home page so the Pagerank is still generally high there.  For any site that needs to rank well and get characteristic connections, you have to verify you do have that incredible quality content that makes individuals need to connection to you and impart to others. 

Determine that a great deal of individuals ponder your substance to realize that high caliber substance since if a considerable measure of individuals are joining to your site and those individuals who are connecting to you have high Pagerank then you'll be less averse to have higher page rank simultaneously. So its not only the nature of your substance, the quality substance is a smidge confirming what amount of individuals need to connection to you and afterward that will figure out your Pagerank yet Pagerank doesn't take a gander at the nature of the content on your website its take a gander at the amount of connections and the nature of the aforementioned connections and how they indicate your site. 

So at the end of the day, it descends to making extraordinary content with a specific end goal to get the exceptional quality interfaces you have to build your Pagerank.

Read More -  http://searchenginewatch.com/article/2299954/Is-Google-Getting-Ready-to-Retire-PageRank