Content Marketing
Content Maketing fails because we really don't have a clue what it means. Imagine the word combination we all recognize and understand: 'consumer marketing'. In that light, what does 'content marketing' mean???? Does it mean that we use content to built a customer/consumer preference?? What's new about that? Isn't that what we have been doing in marketing for more that a decade? Does is mean that we aim to develop lasting customer/client relationships? Isn't that what we have been doing in sals for more than a century?Does it mean that we have all become very confused by the (interaction) opportunities Internet is offering us and we would like to bundle this with the confusing term 'content marketing'? But what more is is than everything we have always done before in sales and marketing? Should we than expect more from it like instant sales after a product article has surfaced on the net? Guess not.
