Google Talks About Optimization Across All Channels
Avinash Kaushik,
digital selling evangelist at Google, took the stage at SES Toronto this
morning to speak selling program optimization across all channels. Where will
we discover audiences we have a tendency to care concerning folks} that care
concerning us? Once we have a tendency to connect with these people, how will
we have a tendency to best influence them?
Through a series
of entertaining stories, he shared tips for marketers in want of stronger thanks
to connect, largely through a shift in your selling mentality to multi-touch
attribution. It’s not onerous to check why they decision him an evangelist;
Kaushik had the standing-room solely crowd hanging on his each word throughout
the whole keynote. His passion and creativity in turning out with distinctive
ways of measurement provide nice insights for marketers.
Read More......
Article Source-
