Google Penguin Recovery Tips

Struggling to understand what to try to within the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got slightly initial recommendation from Google on the subject, mixed with our own.

What Was Penguin?

The Penguin Update launched on April 24. It absolutely was an amendment to Google’s search results that was designed to punish pages that are spamming Google. If you’re not aware of spam, it’s when individuals do things like “keyword stuffing” or “cloaking” that violates Google’s tips. To be told additional, see these pages:

•             Google Webmaster tips

•             SEL’s SEO Guide: Violations & Search Engine Spam Penalties

Was I Hit?

It’s simple to run some search, see that your website has gone and assume the worst. Whereas Google will report some spamming offenses through Google Webmaster Central, it tells me there’s no method currently to log-in and recognize if the Penguin Update hit you.

My recommendation to individuals worried has been this. The update launched on April twenty four. Explore your search-related traffic from Google immediately afterward date. Does one see a serious drop compared with daily or 2 before? If therefore, you were most likely hit by Penguin. See an increase in traffic? You most likely benefited from Penguin. See no change? Then it very had no impact on you.

I ran recommendation past Google i used to be told it absolutely was smart advice. It’s conjointly precisely the same recommendation we have a tendency to and others have given individuals making an attempt to know if they were hit by the varied Panda Updates over time.

How Do I Recover?

Since this was targeting spam, you wish to get rid of any spam you may have. In some cases, Google could have sent messages to you concerning spam activity within the past. Messages could even be watching for you in Google Webmaster Central, if you’ve never verified your account.

Obviously, correct something that Google has flagged as spam along with your website. If nothing’s been flagged — and you’re positive it absolutely was Penguin that hit you — then correct no matter you'll consider which may be spam-like.

Within Google Webmaster Central, there’s the power to file a reconsideration request. However, Google says this is often an algorithmic amendment — IE, it’s a penalty that’s applied automatically, instead of a person's at Google recognizing some spam and applying what’s referred to as a manual penalty.

Because of that, Google said that reconsideration requests won’t facilitate with Penguin. i used to be told: Because this is often an algorithmic amendment, Google has no plans to create manual exceptions. Webmasters cannot rise for reconsideration of their website; however we’re happy to listen to feedback concerning the amendment on our webmaster forum.

There is, however, a brand new kind that you simply will use to report errors, if you think that you were caught by mistake. See our separate story, Penguin Update Peck Your website By Mistake? Google’s Got A kind For That, for additional details concerning using this.

Sources : searchengineland.com

Google Penguin Update

Google Penguin Update

For companies that have been hit by the Penguin update, one common theme appears to be a severe lack of natural links, according to a blog post by Glenn Gabe at G-Squared Interactive. He noted five common issues these sites are all facing:

Paid text links using exact match anchor text: 

For companies that want to rank for a certain term (such as “red widgets”) one way to accomplish this is by buying links from other websites with that exact matching anchor text. This is against Google’s guidelines, as Google would consider this a paid link that exists solely to manipulate PageRank, rather than to provide any value to visitors.

Comment spam: 

Two things proved problematic for websites trying to unnaturally rank for specific keywords: signatures in comments that contained exact match anchor text; and people who used a spammy user name (e.g., Best India SEO Company) as exact match text.

Guest posts on questionable sites: 

Although guest posts are a legitimate way to earn links to your site, sites dinged by the Penguin had links pointing to their website from sites filled with low-quality articles where the focus was on the anchor text rather than the content.

Article marketing sites:

Thin content featuring links with exact match anchor text were another common factor among affected sites.

Links from dangerous sites: 

Do you have inbound links from sites that have been flagged for malware, numerous pop-ups, or other spammy issues? This was another factor that caused websites to lose their Google rankings, so links to and from web spammers or “bad neighborhoods” are a danger.

Article Sources - Search Engine Watch